Tavi Gevinson: One Smart Cookie.

I'm probably on the late train here, but I just became familiar with the underage genius known as Tavi Gevinson. If you're even later than me, and you don't know who she is, allow me to provide you with a quick recap.

She's the blogger behind Style Rookie.

She's the Editor-in-Chief of the online publication, Rookie Magazine.

She spoke at the Technology, Entertainment and Design (TED) conference.

Oh. And she's also just 16 years old.


Thanks to a status my friend Marika posted on Facebook, I was graced with Gevinson's cyber presence and was able to see what exactly makes this teen star shine.

Holy smokes! This girl is smart for my her age!

The part where she's talking about women who play up their sexuality in an attempt to make it seem like they're "powerful"?? I LOVED ALL OVER IT. Having worked for several companies over the past few years, I've seen that desperate shit firsthand. "Have nothing to contribute? Just make-out with the boss!" I hate that kind of stuff. It's degrading to women and sets an unfair standard for those around them.


I was blown away by Gevinson's speech. She doesn't think like any teenagers I know. Plus, she's a little awkward. Which I probably like because I'm a little awkward. In fact, just the other day I was in a job interview where I made jazz hands and did a pretend tap dance. Two talents every Copywriter should have, by the way. (I'll let you know when they send the offer letter.)

On a totally unrelated note, I love that she shops vintage. When I was in high school, I pretty much only shopped at thrift and vintage stores. The only difference is that I didn't have a style blog and people may or may not have thought I was a carnie.

Anyway. Whether you like her style or not, you can't deny this girl has a good head on her shoulders. Hopefully, more teenagers take this intellectual-powerhouse route and do something constructive with their lives.


(Tavi, if you're reading this- next time you're in southern California, I'll take you out for potato skins. Unless you're a vegetarian. In which case, I'll eat your bacon.)